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Hot Button Marketing: Push The Emotional Buttons That Get People To Buy
Publisher: STL Distributors
SKU: SONG1593375166
ISBN : 9781593375164
Condition : Used
SKU: SONG1593375166
ISBN : 9781593375164
Condition : Used
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$8.56
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Outside US Delivery Time: 8-12 Business Days.
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Discover the 16 hot buttons that drive consumer behaviour. This work brings consumer behaviour down to a practical level, showing readers how to identify and 'push' consumer hot buttons. Consumers buy products for two reasons, the rational reason and the real reason. "Hot Button Marketing" shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's, even if it's a so-called parity product.
Specifications of Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
| GENERAL | |
|---|---|
| Author | Barry Feig |
| Binding | Paperback |
| Language | English |
| ISBN-10 | 1593375166 |
| ISBN-13 | 9781593375164 |
| Publisher | Adams Media |
| Number Of Pages | 256 |
| Publication Date | 2006-08-08 |
| DIMENSIONS | |
|---|---|
| Height | 7.5 inch. |
| Length | 5.5 inch. |
| Width | 0.73 inch. |
| Weight | 0.65 pounds. |
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